REVEALED: Women’s World Cup Viewing Figures Set To Increase By More Than 50%
Category : Blog
64% more people will be tuned in to watch the FIFA Women’s World Cup action in France this year compared to the 2015 tournament, according to data we collated last month…
With the FIFA Women’s World Cup having kicked off on Friday, we conducted a survey with 1,030 respondents across the globe to discover that the female tournament is rightly rising in popularity.
2015 was a monumental year for women’s football; Stephanie Roche came second in FIFA’s ‘Goal of the Year’ award ahead of Robin Van Persie, EA Sports announced their football video game FIFA would feature international women’s squads for the first time and the England women’s team brought home a bronze medal from the Women’s World Cup in Canada, thus becoming the most successful England football team in a World Cup in over a decade.
It was also a record-breaking year for the FIFA Women’s World Cup as a whole, as the tournament topped 750 million TV viewers with broadcasters showing a total of 7,781 hours of coverage according to KantarSport. However, 2019 is set to be even more successful with 64 per cent more people tuning in to watch the 52 matches between 24 teams in nine cities.
Just 46 per cent of people watched the 2015 Women’s World Cup Tournament in Canada which saw the United States take home the trophy for the third time having come runner’s up to Japan in 2011, whilst 75 per cent of our survey respondents have said they will be viewing this year’s action.
We also asked females who hadn’t participated in women’s football to explain why and some of the responses were deplorable, with comments such as ‘I wasn’t offered it when I was in school’, ‘no opportunities to play it when I was younger’ and ‘girls did not play football when I was young, although I wanted to!’
As part of the FA’s commitment to women’s and girl’s football and in a bid to combat comments like those above, the organisation introduced their ‘Gameplan for Growth’ strategy in 2017 which aims to increase participation by 100% as well as double the fan base and create a world-class talent pipeline. This has already got off to great success and earlier this year it was announced Barclays had partnered with the FA to become the title sponsor of the Women’s Super League – marking the biggest investment in UK women’s sport by a brand.
To celebrate the return of the FIFA Women’s World Cup, we’ll be running a four-week campaign across our website… be sure to keep your eyes peeled for exclusive content!
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